Let’s Strike a Deal?
By Paul Anthony
Here we are in a new time period for films because of the outbreak that the world is going through currently, three months ago when this all started a feud actually started between Universal and the largest movie theater chain that is AMC. The feud started because Universal decided to release Trolls to home rentals and saw a good number in return and this sparked them to announced that they may start to release films early and at home rentals which the average price was around 20 dollars. this prove to be a successful move but AMC took offense to these comments and this is how this feud started. now we know we would have a winner and a loser in this feud but who and could a deal be reached?
We now know that a deal has been reached and this might be a game changer in the industry. The deal is between Universal and AMC which AMC will have the film for 17 days after it is released before Universal will decide to release the film on PVOD. We know from common sense this window could last longer depending on how well the movie does at the box office. Sure the film can make money on PVOD but most likely not as much as it would in a theater. Mostly because the the cost of a ticket per person. It is a well known fact to rent a movie for 20 dollars for a family would be cheaper then buying 4 tickets or so. At the end of the day both parties wanted to make money but more so Universal needed to be smart and look at the numbers correctly but also be loyal to the fanbase that love their movies.
We now have to wonder what will follow after this deal between the two giants. Will more giants follow this path. We see already everything is right now taking a hit because of this outbreak situation. When seen films like My spy head to Amazon just so we can watch it but Big budget films have yet to be release because studios know that they could lose money by going to PVOD so theaters know that they will have the movie for sometime but the question is now for long. Studios might want to wait to see how all this plays out, no doubt that Universal has a big films coming out in 2021 and if this deal fails or hurts the studio. Then we know PVOD wasn’t all it was cracked up to be and this idea will fade.
PVOD is a nice thing but it takes away the most popular date idea in history, a Dinner and movie with a night out on the town and as Justin spoke some movies are better on the big screen. Just listen to his review of the film Becky, he clearly states this film would have been better on the big screen. Trolls may have been a fluke because it was a family movie and the outbreak just started and people needed to watch something as the fear started to sit in with people. In the end time will tell how this deal will work out with all parties.