How to make a movie flop
By Paul Anthony
Some movies set themselves up for failure, the movie could be great or just okay which is enough to get by, however there are films that truly give themselves no chance to succeed and one film is doing that right now and that film is the reboot of Child’s Play. The studio announced that the reboot would be coming out on June 21st, 2019. The date seems like it is no big deal right? Well wrong and here is why.
First it is in the beginning of the summer, now I understand that’s when people come out and enjoy the movies so you would think it makes sense but another thing that is wrong with the date is that another film a much bigger film is being released on that date and that film is Toys Story 4. If you are going to put a film in the summer slot most of the time it is a film that is getting a lot of hype and/ or is from an establish successful film franchise. It doesn’t matter what genre the film is which has been proven summer not always about the action film.
Toys Story 4 is no joke and I wouldn’t put a low hyped reboot next to a film that is from a legendary film franchise. Each film has grossed more than a the previous film with the third film reaching the one billion marker back in 2010. Not to mention its been 9 years since the previous came out. Now if you are going to say well Child’s Play is a establish film series then yes but it is a film series that is pretty much dead and haven’t been good since 1992 and its last film basically killed it with the Seed of Chucky. It made a comeback on netflix though but that is still not the same anymore as the big screen audience. I was caught off guard how good the films were and I believed Netflix was doing a lot of good for the killer doll, which even makes this reboot even more annoying because no one wants this reboot.
If they want this film to be the start of something more and make a run at having a second chance at a good film series then it would be wise to change the date of this film. Having it in the summer line up would be the biggest mistake. I would recommend them putting it in the fall line up and even better in October when people are craving a good horror film. If studios want a good successful horror film Like IT then they need to look at everything they did right and Even that film was not released in the summer. Now until the trailer drops and the film gets promoted more and get more details then we can’t say much more, so we shall see!