The Fall of MoviePass
By Paul Anthony
When things seem to be too good to be true then they probably aren’t true and that is the case with MoviePass. I have to admit I always wanted to try MoviePass since it seemed to be a good deal for someone who loves a lot movies like I do but for the actually service review check out the blog by Justin, this blog is going to be about how this once great idea is now failing and I would be shocked to see if it is still around by next summer.
In 2011 they came with this idea and took years to catch on, the plan was simple, it was 15 dollars a month and you see any move you wanted, one film per day. Then they decided last fall to drop the price and people jumped on board, they went from 20,000 subscribers to two million in just a few weeks, business was booming but a lot of good things always come to an end and this is the start.
Recently they annouced that the prices would be going up which wouldn’t hurt anyone then they had a blackout and noone could see anything and the reason behind this blackout? well they ran out of money and needed a loan, so now they are in debt which never a good thing. Now they are forgiving custombers who owe them money, basically giving everyone a clean slate. When the blackout ended there was no doubt they needed a better plan and forgiving people isn’t it. When they cameback, their new plan is only three movies per month for 15 dollars and certain films for example any summer block buster. You will have pay a fee or wait for the film to be in only 1000 theaters which could be weeks. Now if you are a movie nerd this where you will most likely will jump off the band wagon because you are not going to wait weeks to see a movie you wanted to see badly.
If you can handle the delay then good for you and still three standard screen movies is a deal but this plan shoud have been their plan to begin with and then they would have actually made a profit. I will explain, this plan eliminates the hardcore movie fans now its aimmed at people who might only go to like two movies a month during bargain days just to get out of the house and right there you could easily make 5 dollars a month in profit right there and over time that adds up but they are doing this now but the problem is it’s just too late and they are in debt and most likely lose some customers.
It’s not rocket science this could hurt them and as I stated I don’t see them making it passed next summer.